Privacy Policy

This Privacy Policy is issued by Pure Optimum, A-109, Lajpat Nagar, Sahibabad, Ghaziabad – 201005, Uttar Pradesh, India (“Pure Optimum”, “we”, “us”, “our”). We are committed to protecting your privacy when you visit our website or interact with us electronically.

This notice explains what personal data we collect, why we collect it, how we use and share it, how long we keep it, and the choices you have. By using our site or providing information, you acknowledge and consent to the practices described below, in accordance with applicable Indian data-protection laws.

1) What we collect

• Identity & contact: name, billing/shipping address, email, phone.
• Order & payment: items purchased, totals, transaction identifiers (card details are processed by our payment partners and are not stored on our servers).
• Technical data: IP address, device/browser info, cookies, pages viewed, referral URLs.
• Communications: messages, support tickets, reviews, and marketing preferences.

2) How and why we use your data

• To fulfil your order: process payments, prevent fraud, ship products, provide invoices and updates.
• Customer support: respond to enquiries, returns and warranty requests.
• Legal compliance: tax, accounting and regulatory obligations.
• Improvement & security: analytics, troubleshooting, site performance, abuse prevention.
• Marketing (only with consent): send offers/news on our products. You can opt out anytime.

3) Consent & your choices

Providing data to complete a purchase, verify a payment, arrange delivery or process a return implies consent for that specific purpose. If we request your data for any secondary purpose (e.g., marketing), we will ask for your explicit consent or give you a clear opt-out.

Withdraw consent: You can change your preferences or withdraw consent at any time by emailing service@pureoptimum.com. This will not affect lawful processing already carried out.

4) Sharing your data

We share data only with service providers that help us operate our business (e.g., payment gateways, couriers, cloud/IT, analytics, customer-support tools). These parties are required to use your data solely to provide the contracted services and to protect it appropriately. We may also disclose information if required by law or to enforce our Terms of Service.

5) Payments

Payments are processed by third-party gateways compliant with PCI-DSS standards. Card details are transmitted securely to the gateway and are not stored on our systems. Transaction data is retained only as long as necessary to complete the purchase and meet legal obligations.

6) Cookies & analytics

We use cookies and similar technologies to keep you signed in, remember preferences, and measure site performance. Cookies do not personally identify you on other websites. You can control cookies through your browser settings; blocking some cookies may impact site functionality.

7) Data retention

We keep personal data only for as long as necessary for the purposes described above: (a) order/contract records – up to 8 years for tax and accounting; (b) support communications – up to 24 months; (c) marketing data – until you opt out or for the period permitted by law.

8) Your rights

• Access a copy of your personal data we hold.
• Request correction, update, or deletion (where legally permissible).
• Object to/limit certain uses, or withdraw marketing consent.

To exercise these rights, contact us at service@pureoptimum.com.

9) Security

We apply reasonable and appropriate technical and organizational safeguards to protect personal data against unauthorized access, alteration, disclosure or destruction. However, no method of transmission or storage is 100% secure.

10) Age of consent

By using this site, you confirm that you are at least the age of majority in your state/UT of residence, or you are the age of majority and have provided consent for any minor dependents to use the site.

11) Third-party links

Our site may contain links to third-party websites. Their privacy practices are not governed by this Policy. Please review those sites’ policies before submitting personal data.

12) Changes to this Policy

We may update this Policy from time to time. Any changes are effective upon posting on this page with a revised “Last updated” date. Material changes will be highlighted here.

Contact & Grievance

Questions, requests, or complaints about privacy may be sent to:
Email: service@pureoptimum.com
Postal: Pure Optimum, A-109, Lajpat Nagar, Sahibabad, Ghaziabad – 201005, Uttar Pradesh, India

Last updated: 14 November 2025